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The theme running through the contraption is increasing chaos, all starting from a few media rolls, stacked against a wall, falling over. The final video was captured in a single take...take number #98!
In the space of two weeks' we transformed a warehouse scheduled for demolition into the print shop you see, built and filmed the whole contraption. You can imagine our excitement when it ran perfectly from start to finish. For each take that failed, the reset time was anything from a few seconds up to thirty minutes if the ink had fired and the shelves had collapsed.